PR COACHING
Do you often wonder how industry leading experts get featured in magazines, newspapers, online or even appear on daytime TV shows?
The answer is quite simple, they’ve either invested in a PR agency (which is costly) or they are their own PR.
If the latter sounds appealing to you then you’re in the right place!
Being featured in the media can have a profound impact on your business and here’s how…
the pr process
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AWARENESS
Are you struggling to get your product or service in front of the right people? Do you spend hours on website SEO or creating content for social media in the hope that new people will find out about your business? But it's been months (maybe years) and you’re not getting anywhere near where you want to be? Let PR do the hard work for you! Magazines, newspapers, online media platforms all have a HUGE readership just waiting to learn how you can help them. By being featured in an article they will become aware of who you are and what you have to offer and if it resonates they will visit your website, follow you on social media and subscribe to your newsletter. Think of PR as your lead magnet to hundreds of thousands of people!
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credibility
I don’t know about you but when I’m looking to invest in a product or service I want to know it’s the best out there, but how do you get to be the best out there I hear you ask!? You get recommended by the experts - journalists at publications you know, like and trust. When you’re featured in the media this is essentially the journalist showcasing your expertise or product to their readers. What’s more once you’ve been featured you can then create a ‘press page’ on your website full of media logos and articles you’ve been in for all prospective clients/customers to see. It’s an immediate stamp of approval, a gold star award that over time will keep generating interest for you.
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sales
The combination of awareness (everyone knows about you) and credibility (they trust you) will eventually convert into a sale. Not just a sale, but an organic sale, one that found you, that hasn’t been a hard slog to secure and feels right!
Would you like to achieve increased awareness, heightened credibility and be landing new clients or making sales with ease?
If that’s a yes, it’s time to explore how you can become your very own PR, so that you can break through the noise in your industry and be known as a leader in your area of expertise or a product in demand!
Using my wealth of experience working in the PR sector for over a decade, together with proven coaching success teaching hundreds of small business owners how to get featured in the media, I will take you from being nervous to approach a journalist, unsure of how to write a pitch email and tired of wishing your business was thriving, to feeling like a PR pro, pitching with confidence and leaving others wishing they knew the secrets to your success!
Check out the options of how we can work together below to kick start your PR journey.
WAYS TO WORK WITH ME
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PR POWER HOUR
A one-off 60 minute strategy session where you can get my expert guidance on up to 3 key areas of your current PR strategy. This is a tailor-made offering bespoke to your needs, designed to give you direction and a boost of confidence to move forward with your PR outreach.
Price: £299 + VAT (includes a weeks worth of support after the session)
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PERFECTLY PITCHED - SELF STUDY COURSE
A self-study, 12 week program that will teach you how to pitch your business to the media, secure guest-speaker spots on your favourite podcast or even land a segment on a TV show, like a pro! This programme is taught by me (on-demand) with the option of additional feedback support available.
“Working with Naomi has been so empowering. On the side of being a PR pro, she is such a positive and encouraging mentor. Knowing how to write a bio, a press release and pitch emails, really helped me build confidence in approaching journalists and brands.”
Chiara Lewis, PT and founder of TotalBody Studio
MEET YOUR coach
Naomi White
PR Coach & Consultant
Hi, I’m Naomi
A PR coach and consultant with over a decade of experience working with leading health & wellness brands.
Starting out as a fashion PR at some of London's top agencies, I spent numerous years mixing with London's fashion elite before pivoting into the health and wellness industry. At 24 and after weathering the storm of a personal health issue, I decided to re-evaluate my career and embarked on a new adventure.
In November 2014, I saw a gap in the market and decided it was time to create a forward thinking PR agency that represented leading brands within the health and wellness industry. Organically growing the business, I built an impressive portfolio of clients including; Boom Cycle, Barrecore, KOBOX, Shaman Durek, The Gut Health Doctor, Rhiannon Lambert, Lumen and more.
Fast forward to 2020, I expanded the business to offer PR coaching to individuals and brands, to help them to harness their own potential and own their PR, in-house. My highly successful ‘Perfectly Pitched’ coaching programme has helped over a hundred product and service-based businesses owners to learn more about how to get their business seen and heard through the power of PR.
PERSONAL EXPERIENCES
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Olivia Brierley - founder of Mindfulsoul studio
“I am so grateful for all the support that Naomi provided throughout Perfectly Pitched. I have learnt so much about my business and even myself. I feel more confident about where I am at and what needs to be achieved, the juicy insights into PR and how important it is to have moving forward. THE course content is brilliant and I loved the guest journalist sessions where we could ask journalists about PR and pitching tactics. Naomi as well as providing excellent course content was our personal cheerleader and friend throughout, I feel I have made a friend for life!
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Isa-Welly Locoh-Dono - Wellness Coach
"Working with Naomi has been such a breeze and an eye-opener. I reached out to her as I wanted to be a little bit more proactive with the PR side of things but had no idea where to start. I wanted to have the basics covered and know what I should do first. During the power hour, Naomi delivered so much, it felt like I just did a mini course on PR. And the templates make such a difference on following up and getting started with my strategy. I would highly recommend the power hour to get things started if you are unsure/new. I left feeling confident about my action plan and more importantly understanding what PR exactly means and how to go on about it”.
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Nichola Henderson - Holistic Life Coach & Wellness Specialist
"I just couldn't have imagined the benefits this course would have given me - and for life! It's the best investment I could've made in myself and my business, I have everything I need to be able to get featured in the media. I cannot thank you enough Naomi for your information, skill and wonderful content which I am going to continue to build on.”
